Liquid Web Designs

The Client:
Mercedes-Benz of Annapolis

The Problem:
Located in Annapolis, Maryland, Mercedes-Benz of Annapolis is considered part of the Baltimore, Maryland market by Mercedes-Benz corporate. However, this location is only fifteen minutes from Prince George’s County Maryland, which is part of the Washington, D.C. metropolitan area. Mercedes-Benz of Annapolis needed a creative way to attract business from the Prince George’s County area without infringing on the television and radio advertising of affiliates locations targeting that area.

Our Solution:
We created a high class, interactive, updateable business card CD highlighting Mercedes-Benz products and Annapolis landmarks, and using the voice of a local sports commentator as the narrator. The business card CD was provided to serious potential clients as a means of providing them with product information, up-to-date information regarding promotions and events, and a quick means of scheduling test drives and printing directions.

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